About Us
People don’t notice KARAME.They notice you.
Not skincare. Not makeup. It’s the space in between.
Beauty has become complicated. Shelves of products, endless steps and routines that can feel like hard work. KARAME was created to simplify it, sitting in the space between skincare and makeup, with three considered products designed to work with your skin, not cover it.
Our promise is simple: fresh, natural and confident in under two minutes. Three easy steps designed for real mornings, gentle enough for a first beauty routine and made to be loved at every age.
Beauty that fits your life.
Shop the routine
Why KARAME
KARAME started with a thought that became more important to me as I watched my daughter grow up: what should someone’s first experience of beauty feel like? I wanted growing up and discovering beauty to be exciting, without it automatically meaning more products, more steps or feeling like you need to change the way you look.
I wanted to create something that celebrates natural beauty and helps make feeling comfortable in your own skin the starting point. Because perhaps the biggest beauty trend we need is simply looking like ourselves again.
That idea became KARAME, three considered essentials designed to enhance what’s already there. To help you look fresh, feel confident and still feel like you, whether it’s the beginning of your beauty routine or simply a better fit for the one you already have.
Vegan
Formulated without animal derived ingredients, always.
Cruelty Free
Never tested on animals, at any stage.
Teen Skin Friendly
Gentle enough for younger skin. Loved at every age.
Sensitive Skin Friendly
Kind formulas, no unnecessary extras.