People don’t notice KARAME. They notice you.

A fresh-face beauty brand that bridges the gap between skincare and makeup.

Natural radiance and everyday confidence through three simple products that work as a system.

Fresh-Face
Routine

Fresh. Natural. Confident.
In under 2 minutes.

A simple 3-step routine that helps you look fresher, brighter and more confident in under two minutes.

1
Prep
2
Freshen
3
Finish

Beauty has become complicated.
KARAME was created to simplify it.

Not skincare. Not makeup. It's the space in between. Gentle enough for teenage skin. Loved at every age.
The Launch Collection
1  Prep
Fresh Face Moisturiser
Fresh, healthy-looking skin starts here.
Hydrates, nourishes and smooths to create the perfect base for your fresh-face routine.
Hydration • Nourishment • Fresh Base
Signature Product
2  Freshen
The Freshness Enhancer
The step that brings freshness back to your face.
A multi-use balm that enhances your natural glow and works with your skin tone for a fresh, healthy-looking finish.
Freshness • Natural Glow • Multi-Use
3  Finish
Lip Balm
The finishing touch.
Nourishes and enhances your natural lip tone while keeping lips soft, smooth and comfortable throughout the day.
Nourish • Enhance • Finish
Coming Soon

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The Fresh-Face Routine.

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Vegan  •  Cruelty Free  •  Teen Skin Friendly  •  Sensitive Skin Friendly